An addendum to the prior post

Are we so devoid of original thought? We live in such a “me too” world. In the prior post, I touched on Hyundai’s innovative Assurance program and Ford/GMs “me too” response. Perhaps the most obvious and egregious example of this is KFCs recent rebranding effort. Are we really supposed to get excited about Kentucky Grilled Chicken? If consumers have a hankering for grilled chicken there are literally dozens of options. But, unless you reside south of the Mason Dixon line, you probably have far fewer opportunities to sink your teeth into transfat laden, shortness of breath inducing, arteries hardening, all American family fun. For eighty years KFC has filled this greasy void. Does KGC really want to throw their hat into this ring? It’s a pretty crowded space replete with players holding a ten year head start.

Why isn’t there a place for Kentucky Fried Chicken? And why can’t KFC just be what they are? Sometimes standing alone bucking the trend, even when your cause is far from noble, is the right stance to make.